There is nothing like opening gifts, especially when there is more than one to open. Gift-wise, more is better! Whatever your business, there is a profitable place for gift towers in your marketing plan.
Towers don’t have to be a tall order. Let’s look at small ones to start, and then I’ll tell you how to build tall ones, with some creative ideas for filling them.
Wouldn’t a little tower of baby items be a cute shower gift? Socks, bibs, washcloths and burp pads are a few ideas to fill our one-piece candy boxes. Stack a large and small box then add a little 4-piece truffle box on top; just because it is designed for candy doesn’t mean you can’t use it for something else. Finish with a beautiful bow. Why not tie a rattle or baby spoon right up in that bow? Display the little tower in your shop and make a tent card to describe what’s inside; or better yet, make a duplicate with the contents in view. The idea works for bridal and house warming, too. Put dishcloths in the large box, small kitchen items in the medium box and a gift certificate in the small one. Voila, towering success!
How about a tower of jewelry boxes? I love getting jewelry, and what could be better than a stack of jewelry to open? Think about a set including a necklace, a bracelet and earrings placed in individual boxes, stacked and tied with a ribbon. Your customer will see the extra value and so will the lucky recipient. Our jewelry boxes meet FDA direct food contact standards so you can put edibles in them, tying three or four together as an attractive addition to a gift basket. I love the idea of gifts within a gift – especially in a gift basket where most items are visible.
Our presentation boxes were designed with the gourmet food industry in mind, but our creative clientele find multiple uses for them. An Atlanta customer stacks two together, one holding designer socks and the other a t-shirt. Other clients say the single layer box is terrific for a chunky necklace and the petite holds a bangle perfectly. The possibilities are endless, so start looking at your merchandise and thinking inside the box!
Our rigid boxes are perfect for building medium-sized towers. The rigid construction supports weightier gifts. Wouldn’t a lingerie tower be beautiful? A gown in the bottom box, teddy in the middle, and panties on top! My husband would love the convenience of this, since his idea of gift wrap is tying a bow around the store bag, usually from ribbon he finds in my wrapping room! A store offering this impressive gift, wrapped and ready to go, would win my husband over as a loyal customer. Three-piece cookie boxes are also good for presenting a smaller selection of goodies. Use them for cookies but don’t forget the non-food items that could go into these pretty little reusable boxes.
Make a big impression: Stack up four of our large printed gift and gourmet boxes. Add a pretty bow to the top of the tower and add your custom label or business card. The boxes are food safe but we suggest cello bags for edible goodies to create an oil and aroma barrier so the food will stay fresh.
The absolute pinnacle of towers is the set of six of our beautiful nested boxes. Imagine, this impressive 26-inch tower filled with cupcakes in the bottom, cookies next, then gourmet coffees, a pair of mugs, then nuts and finally, cherries on top (chocolate covered that is)! Or, for someone with a passion for gardening: Hand tools, little pots, gardening books, an apron, a yard ornament or wind chime and seed packets on top (cherry tomato seeds, of course).
Your customers will love the convenience and value of these combinations and you will have a towering addition to your bottom line.
Kathy works with the Nashville Wraps’ Marketing Team as a packaging consultant and photo stylist. She is also a Master Gardener and enjoys her greenhouse and garden, three spoiled dogs, hubby and grandkids in her spare time. She also loves any kind of craft and spends rainy days in the art studio she shares with her creative husband, Bill.
