Since music is in her blood, Holly was destined to become a genuine singer-songwriter. But Holly spent most of her childhood in Mer Rouge, Louisiana, with her mom’s side of the family, not in Nashville. She never met her paternal grandparents. After spending years on the road with her own music career, a very serious car wreck in 2006 almost took her life and that of her sister Hilary. That is when Holly’s life started to take a new path.
A New Passion – H. Audrey
A year after the accident, she decided to open her own shop featuring her favorite designers, showcasing her own incredible sense of style. Her clothing boutique is called H. Audrey. Holly’s middle name is Audrey after her grandmother, who was married to Hank Sr.
Located in Nashville’s upscale Green Hills neighborhood, H. Audrey is, as Holly says, “Casual luxe – like a super soft cashmere with a pair of good jeans and a simple statement necklace – all one really needs anymore!” The shop attracts local customers, tourists and celebrity clients like Sheryl Crow, Gwyneth Paltrow, Martina McBride, Taylor Swift, Nicole Kidman and Faith Hill.
White’s Mercantile – A Family Tradition
Then in 2013 Holly had another vision. Her maternal great-grandfather owned a mercantile store in Louisiana. She decided to open White’s Mercantile, naming it after her mother’s family. It’s located in a beautifully restored old gas station in the trendy 12South District of Nashville (coincidently the road is also known as Granny White Pike). Her entire shop is filled with items Holly personally curates from her extensive music travels and great local finds.
A General Store for the Modern-Day Tastemaker
“We sell lots of Turkish-T towels, Thistle Farms products and Good Spread peanut butter, all made locally! Our local Walker Creek sea salt caramels blow off the shelves! We don’t specialize in local by any means; if I love the product it doesn’t matter if it’s from Nashville or New Zealand.” She recently launched her online store which includes custom gift baskets.
Crazy for Packaging!
A New Cultured Nashville
We’re so honored Holly loves our packaging and was able to take the time to talk with us. She was in Montana touring with her guitarist husband and 1-year-old daughter Stella June promoting her third record “The Highway” (see 2nd beautiful video below). You can find more about Holly Williams here along with her tour schedule. The first video features “Waiting on June” – the sweet song about her grandparents Warren & June White (pictured here) – the inspiration for White’s Mercantile.