Black Friday will be upon us soon, but there’s still plenty of time to prepare for your best Black Friday ever (and your best Small Business Saturday ever)! Here’s our 3-step guide for getting the most out of the next two weeks to ensure smooth sailing on the weekend after Thanksgiving.
Step One: Get Your Supplies Ready
Nashville Wraps loves to help make this busiest time of the year run more smoothly for our customers. Our Black Friday Specials are already live, so you can take full advantage of them now, when you actually need them! Shop NashvilleWraps.com for all your holiday packaging needs. And rest assured that anything you might run out of can be shipped to you quickly, usually within the next business day.
Step Two: Set the Stage
While you’re putting the finishing touches on your product offerings, here are a few different ways to make sure your shop is all set for the rush.
- Step up your social game. Show off photos of your wrapping skills. Share gift ideas for that hard-to-shop-for person. Consider advertising on Facebook to make sure everyone in your area knows what you have to offer. Keep a consistent, frequent posting schedule going so customers will be continually reminded where to find the best gifts.
- Make it personal. Here’s one area where local brick-and-mortar shops have a true advantage over online retailers: there’s no substitute for the personalized gift-buying experience to be found in a small shop. Your expert recommendations will be appreciated by busy shoppers.
- Offer a free gift bag service. Save your customers the extra step of having to wrap. A pretty bag, some tissue, a ribbon, and presto! They’ll have a perfectly presented gift, and they’ll keep the ease of that experience in mind when they return to purchase last-minute gifts.
- Make it a sensory experience. Beautiful decorations to catch the eye, festive music to shop to, soothing scents in the diffuser, delicious treats to sample, and inviting gifts that shoppers can’t resist picking up – make sure to grab customers’ attention by appealing to all five senses.
Step Three: Focus on What You Do Best
Now that the stage is set, you can focus on your forte: serving your customers! Be as well-rested and healthy as possible (and encourage your staff to do the same) so you’re at your absolute best. If you need extra self care during this time of year, don’t hesitate to splurge on that massage, pedicure, or long soak in the tub – whatever it takes to take care of yourself so you can stay on your game.
Nashville Wraps is so grateful to be your packaging supplier, and we wish you a blessed, busy, and profitable fourth quarter!
