Did You Know…
Studies show over 50% of people consider wrapping gifts to be the WORST part of the holiday season? Americans spend 3+ hours wrapping presents each year, and 25% spend 4 or more! It’s no wonder many people prefer pre-wrapped gifts or having a pro do it for them.
This holiday season, give your customers the gift of a stress-free shopping experience! Whether you own a boutique, bakery, gift shop, or any other retail business, gift-wrapping services can be a game-changer for your customers, and for your bottom line! Nashville Wraps has a huge selection of gift wrap for any style!
What Is a Gift-Wrapping Station?
A Gift-Wrapping Station is a spot in your store where your customers can get their purchases wrapped, either as a complimentary service or for a small upcharge. Don’t worry, this can be totally flexible – your gift-wrapping station can be a designated area within your store or a service you offer right at checkout! Most often, this is a seasonal service that isn’t offered year-round.
A seasonal gift-wrapping station can be a great way to boost holiday sales. Set up the station after Thanksgiving through the New Year, and possibly before other big holidays like Valentine’s Day and Mother’s Day.
NOTE: Do you sell items that are always giftable, like jewelry or baked goods?
Consider offering year-round gift wrapping for these items! You can also keep your wrapping services as a year-round experience to help promote your store and provide convenience for other events like birthdays and anniversaries.
What Are The Benefits of A Gift-Wrapping Station?
(Psst… Gift-wrapping services are on the rise! We’ve seen prices range from $5-$15 per gift, depending on the size.)
Increased Customer Satisfaction
Offering gift-wrapping services shows your patrons you value their time. Satisfied customers are more likely to return and tell others about their experience! Win, Win!
Competitive Advantage
Few retailers go the extra mile to provide gift-wrapping. It can help set your business apart from the competition, and even attract new shoppers.
Enhanced Brand Image
Beautiful gift-wrapping showcases your attention to detail and commitment to your customer’s experience. In turn, this elevates your brand’s perceived quality!
How to Set Up Your Gift-Wrapping Station
STEP 1
Invest in a variety of high-quality gift wrap, tissue paper, gift bags, tags, bows, and other essentials. Sturdy scissors, tape dispensers, and other tools should also be on hand. Get creative with colors and patterns that match your branding or opt for holiday-specific wrapping!
(HINT: Keep reading to see our suggestions based on business type!)
STEP 2
Select a dedicated space (it could be near your checkout, or in a quiet corner of your shop.) It should have counter space for wrapping, with room for supplies and waiting customers to stand nearby.
Decide how your gift-wrapping service will work: Will you offer to wrap products for free over a certain price point? Maybe you want to incorporate a small upcharge for wrapping to cover overhead, or maybe you will create a pricing structure depending on the size of your customer’s item.
What To Include in Your Gift-Wrapping Station
This is where you can really let your personality shine through – your gift wrapping style should reflect you, your business, and your brand! For holidays, we recommend having 2-3 options for customers to pick from.
Gift bags and decorative tissue make perfect wrapping options for smaller items, while a white box and beautiful wrapping paper are often suited to larger items.
Fabric Bags are a reusable and fun take on the typical gift bag, and they’re perfect for wrapping oddly shaped items! (60% off right now!)
The stunning designs on our exclusive Jillson & Roberts gift wrap will make any gift dazzle under the tree. (30″x104′ rolls are on sale for $5 off a roll!)
Below, we’ve mapped out a few ideas for florist shops, boutiques, and bakeries. But don’t let these limit your imagination – your options are endless!
For The Florist:
Ribbon & Waxed Floral Tissue Paper
For The Bakery:
For The Boutique:
Jewelry Boxes (Black, White, Kraft, Printed)
All Occasion Bags, Bows, Tissue
This holiday season, give your customers the gift of convenience! Turn a chore into a convenient, memorable experience that keeps your shoppers coming back year after year.
We have all the elevated packaging and bulk gift-wrapping supplies you need to make your in-store gift-wrapping station a huge success!
See all of our great holiday styles in our helpful Christmas Style Guides.
