Kim with Vista Hills Vineyard & Winery is creating Wine Gift Baskets for the corporate market. She called to discuss gift basket packaging and for specific solutions in supporting the tall and heavy wine bottles in her presentations. I promised to experiment and get back in touch. This is what I came up with — you might profit from it too.
Plan A: The obvious first move is to cut holes in a basket bench for the bottles to slide into – it works, but the bottles slide down too low. They need too stand up a little higher in the large kraft box so the labels show. Scrap Plan A.
Plan B: (see image below) Cut a basket bench in half and trim 1.5” off the 3 flaps of one of the pieces to create 2 benches of staggered heights. Next, put the bench pieces in the box with the cut side against the sides of the box. That way, the box becomes part of the support.
Kim wants to include Vista Hill’s brand chocolates and coffee along with their wines in her Corporate Gift Boxes. So one side of the bench remains its original size. This way, the additional items sit gracefully next to the tall wine bottles and look in balance.
The gift items need support. Shred isn’t always the best choice for support, but when used along with the cello fan the FineCut™ shred adds the needed support as well as visual interest.
The Gourmet Window Box (below) is a perfect cache for one of the wine bottles. It adds value to the overall presentation and its rigid structure adds support. (Wine presented in a Gourmet Window Box displaying your custom label would make a respectable Corporate Gift in itself.)
Kim will finish the Corporate Gift Baskets with Vista Hill’s custom label. I used a stock label for a stand-in. Do not pass up any opportunity to brand your gift baskets products. Custom labels are an effective and economical way to reinforce your brand.
To ensure picture-perfect delivery, shrink wrapping is the ideal choice. If you are ready to invest in a shrink system try our Deluxe Shrink Wrap System. If not, you can also tape all your items together for added stability. Tape items before you add your filler and cello fan and if possible, tape below the top of the box so the tape doesn’t show. Then wrap the box in cello or place it in a basket bag.
Wine is a growing segment of our economy so maybe it’s time for you to cash in on this trend. We actually have 29 working vineyards in the state of Tennessee and a dozen or so wine packaging ideas for each one. Maybe you can find local wines to add to your baskets and help support your local economy too.*
*Check into the laws governing the resale and shipping of wine in your area.
Kathy Green
Packaging Consultant
NashvilleWraps.com
Thanks for the tips!
Good idea. Hmmmm I wonder what would happen if you used a product as the staggered benches such as the standard size box used for truffels, select cheese, etc?
I struggle with my gift baskets and often look to your catalog for ideas. The ideas presented in this blog were great!