There are many ways to package sweet treats other than the traditional candy box. In this blog, you will see how a little creativity goes along way.
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For the longest time, I have shown our jewelry boxes with candy in them as part of our trade show displays. They need only some sort of barrier like candy cups, trays, pads or cello between the candy and the box. Our customers have caught on to the idea too. Look what Scrumptious Chocolates in Covington, Louisiana did with our pink kraft 3 1/2 x 3 1/2 inch box (above left). The picture at right (above) is one I did using a white clear lid box with curling ribbon and a custom label. Don’t forget the value of placing your logo on everything! The recipient of the gift might want to purchase another one.
I loved the way Sarah’s Candy Cottage in Idaho Falls, Idaho combined Tulle into the ribbon of our small presentation boxes to make this pretty candy assortment (below left). The cute little butterflies are a sweet touch too – and notice that they used a custom label as well.
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I couldn’t finish this blog without showing you a wonderful store display from our good customer Stephen Libs Chocolate in Evansville, Indiana (above right). We love the way they used our Poppy Fields Collection to show off their delicious candy and treats (click photo to zoom in). Don’t you like what they did with the little lime green organza petite totes too? You see, candy can go into almost anything as long as you put cello, a candy cup or pad between the candy and your packaging. Check out all our Candy Packaging.
Remember to comment and let us know about your own suggestions and ideas!
Kathy Green
Packaging Consultant
www.NashvilleWraps.com
I love this. I was looking for a way to package gifts for this coming Christmas and one of the creations stood out as simple, creative and cost effective. Awesome!
WOW! These displays and presentations are beautiful. The words of wisdom are even better. I agree that the presentation is everything. First impressions are important and if the packaging doesn’t please the eye and leave them wanting more, it doesn’t make much difference how good or tasty the contents are. Customers won’t be likely check it out much farther than just a glance and a walk by. As a business owner where we specialize in wrapped and ready to give gifts, packaging and wrapping is business. It is what sets us apart from every other gift business out there. If you want your products to catch folks eye, you got to get into their head via their line of sight. Make them want what you got by how you look, them make them want to come back for more by what you got. It’s worked for thousands of years for everything known to man. Why should your product be any different? Didn’t your mama ever tell you, “leave them wanting more?” So catch their eye, leave them wanting more and they will be hooked for life. And they will most likely bring friends next time.
These presentations are simply gorgeous, and to me, exactly what customers are searching for when ready to buy gifts for friends and family members.
What company couldn’t entice long-time and walk-in customers with these displays?